1. Define online shopping
Online shopping is a form of e-commerce that allows customers to directly purchase goods or services from sellers via the Internet using a web browser. Consumers find a product of interest by directly visiting the retailer’s website or searching among other suppliers using shopping search tools, showing the availability and price of the product. Similar products at various electronic retailers.
In simple terms, online shopping is a form of shopping, you search for product information over the internet, order goods via the internet and the seller will ship them to you. You have not to go to the shop or shop to buy it.
2. About Customers of online shopping
In recent years, online shopping has become popular, however, it still caters to the middle and upper classes. In order to perform online shopping, customers must have Internet access and a valid payment method to complete the transaction. This is a hindrance for some customers. In general, a higher level of education and personal income corresponds to a more favorable awareness of online shopping.
3. Shopping behavior in digital environment
Marketing around the digital environment, customer buying behavior may not be affected and controlled by brands and companies, as they make purchasing decisions that may involve tool interaction. Search, recommendations, online reviews and other information. With the rapid separation of the digital device environment, people are more likely to use mobile phones, computers, tablets and other digital devices to collect information. In other words, the digital environment has an increasing influence on consumers’ minds and buying behaviors. In an online shopping environment, interactive decisions can have an impact on customer support decision making. Every customer is becoming more interactive, and despite online reviews, customers can influence the behavior of other potential buyers.
Risk and belief are also two important factors that influence people’s behavior in the digital environment. Customers consider switching between electronic channels, because they are primarily affected by comparison with offline shopping, with regards to the growth of security, financial and performance risks. , an online shopper they may be more at risk than in-store shoppers. There are three factors that can influence people to make a buying decision, firstly that people cannot check if a product meets their needs and desires before receiving it. Second, customers may be interested in after sales services. Finally, customers may fear that they cannot fully understand the language used in electronic sales. Based on these perceived risk factors of customers can be a significant reason affecting online buying behavior.
Online retailers place a lot of emphasis on customer trust, trust is another way of driving customer behavior in a digital environment, which can depend on attitudes and expectations. of cutomer. Indeed, the company’s product design or ideas cannot meet customers’ expectations. Customer buying intensity is based on reasonable expectations and additional impact on emotional trust. Moreover, those expectations can also be set based on product information and modifications from others.